Essentials of Entrepreneurship and Small Business Management

by ThomasW.Zimmerer (Author), NormanM.Scarborough (Author)

• Used

  Paperback
  1997

  $34.25

  For courses in Small Business Management and Entrepreneurship.

  • A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
  • A comprehensive supplements package provides students with exceptional interactive, hands-on experience.