Strategic Marketing: International ed

by KurtMatzler (Author), ToddMooradian (Author)

Used
Paperback
2008
$7.48

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Synopsis

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

$7.48

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More Information

Format: Paperback
Pages: 408
Edition: 1
Publisher: Pearson Education
Published: 01 Dec 2008
ISBN 10: 0137136978
ISBN 13: 9780137136971

Strategic Marketing: International ed

Used

$7.48

Synopsis

$7.48

More Information