A Framework for Marketing Management: International Version

by PhilipKotler (Author), KevinKeller (Author)

• Used

  Paperback
  2008

  $3.51

  For graduate and undergraduate marketing management courses.
  
  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.