by Clara Shih (Author)
A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.
Format: Paperback
Pages: 368
Edition: 2
Publisher: Prentice Hall
Published: 21 Jul 2010
ISBN 10: 0137085125
ISBN 13: 9780137085125
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