The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by Clara Shih (Author)

Synopsis

A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.

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Quantity

3 in stock

More Information

Format: Paperback
Pages: 368
Edition: 2
Publisher: Prentice Hall
Published: 21 Jul 2010

ISBN 10: 0137085125
ISBN 13: 9780137085125