by WarrenJ.Keegan (Author), Mark Green (Author)
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
Format: Paperback
Pages: 624
Edition: 6
Publisher: Pearson Education
Published: 01 Jan 2010
ISBN 10: 013704268X
ISBN 13: 9780137042685
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