Global Marketing

by WarrenJ.Keegan (Author), Mark Green (Author)

• Used

  Paperback
  2010

  $5.87

  The excitement, challenges, and controversies of global marketing.

  Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

  The new edition focuses on the recent changes in the world, including the global financial crisis.

• Used

  Paperback
  2007

  $6.59

  For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.