The sixth edition features the newest selling tactics and strategies, the latest products, and the new salesperson/customer relations. Among the newer methods covered are critical path selling...group selling and teleconferencing...strategic selling...consultative selling...conceptual selling...empathic selling...and key account selling.
Format: Paperback
Pages: 416
Edition: 6
Publisher: Prentice Hall
Published: 24 Mar 2000
ISBN 10: 0136715125
ISBN 13: 9780136715122