Consumer Behavior

by Leslie Lazar Kanuk (Author), Leon Schiffman (Author)

• Used

  Hardcover
  1994

  $18.30

  The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

• Used

  Paperback
  2009

  $3.49

  This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

  For undergraduate and graduate consumer behavior courses.
  
  The text that set the standard for consumer behavior study.
  
  Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
  
  The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
  
  

• Used

  Hardcover
  1999

  $3.49

  For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.