
by Feig (Author)
Offers proven effetive marketing and sales strategies that cover conceivable business situations. The book explains the tools of marketing and sales, from selling an idea to management, judging the merits of research, vital sales promotion and communication tools, and selling tips.
Format: Hardcover
Pages: 382
Edition: 1
Publisher: Prentice Hall
Published: 24 Mar 1999
ISBN 10: 0136449077
ISBN 13: 9780136449072