
by JudyGraham (Author)
Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.
Format: Paperback
Pages: 150
Edition: 2
Publisher: Prentice Hall
Published: 03 Jun 2009
ISBN 10: 0136027164
ISBN 13: 9780136027164