Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by JudyGraham (Author)

Synopsis

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

$162.50

Quantity

20 in stock

More Information

Format: Paperback
Pages: 150
Edition: 2
Publisher: Prentice Hall
Published: 03 Jun 2009

ISBN 10: 0136027164
ISBN 13: 9780136027164