Marketing Management

by PhilipKotler (Author), KevinKeller (Author)

• Used

  Hardcover
  2008

  $6.27

• Used

  Paperback
  2008

  $3.47

  Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.