Business Market Management: Understanding, Creating, and Delivering Value

Business Market Management: Understanding, Creating, and Delivering Value

by JamesC.Anderson (Author), JamesA.Narus (Author), Das Narayandas (Author)

Synopsis

For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.

$173.01

Quantity

Temporarily out of stock

More Information

Format: Hardcover
Pages: 496
Edition: 3
Publisher: Prentice Hall
Published: 05 Jun 2008

ISBN 10: 0136000886
ISBN 13: 9780136000884