
by JamesC.Anderson (Author), JamesA.Narus (Author), Das Narayandas (Author)
For Business-to-business marketing courses.Anderson builds the book around a framework of understanding, creating, and delivering value.
Format: Hardcover
Pages: 496
Edition: 3
Publisher: Prentice Hall
Published: 05 Jun 2008
ISBN 10: 0136000886
ISBN 13: 9780136000884