Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)

by SandraMoriarty (Author), WilliamD.Wells (Author), JohnJ.Burnett (Author)

Used
Hardcover
1997
$46.45

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

Synopsis

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

$46.45

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 832
Edition: 4th edition
Publisher: Pearson US Imports & PHIPEs
Published: 15 Dec 1997
ISBN 10: 0135978815
ISBN 13: 9780135978818

Advertising: Principles and Practices (Advertising : Principles & Practice, 4th ed)

Used

$46.45

Synopsis

$46.45

More Information