Brandmaps: Competitive Marketing Strategy Game

by RandallG.Chapman (Author)

• Used

  Paperback
  1996

  $7.82

  Appropriate for advanced marketing courses.

  BRANDMAPS (TM) is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS (TM) is designed to represent reality to the participants, rather than being just a game.