The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series)

The Essence of Consumer Behaviour (Essence of Management: Prentice Hall Series) (Essence of Management Series)

by JimBlythe (Author)

Synopsis

A user-friendly, readable and concise introduction to the subject of consumer behaviour.

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More Information

Format: Paperback
Pages: 216
Edition: 01
Publisher: Prentice Hall Ptr
Published: 27 May 1997

ISBN 10: 0135731224
ISBN 13: 9780135731222