
by JimBlythe (Author)
A user-friendly, readable and concise introduction to the subject of consumer behaviour.
                        Format:  Paperback
                         Pages: 216
                        Edition: 01
                        
                        
                        Publisher: Prentice Hall Ptr 
 Published: 27 May 1997
                        
                        
                        
                        
                        
                        ISBN 10:  0135731224
 ISBN 13: 9780135731222