Exploring Techniques of Analysis and Evaluation in Strategic Management

Exploring Techniques of Analysis and Evaluation in Strategic Management

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author), Veronique Ambrosini (Author)

Synopsis

Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation.

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More Information

Format: Paperback
Pages: 312
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 07 Apr 1998

ISBN 10: 0135706807
ISBN 13: 9780135706800