Marketing Management: Analysis, Planning and Control (The Prentice-Hall series in marketing)

by PhilipKotler (Author)

• Used

  Paperback
  1984

  $4.91

• Used

  Paperback
  2002

  $4.16

  For MBA and undergraduate courses in Marketing Management.

  Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

• Used

  Hardcover
  1999

  $3.22

  For undergraduate/graduate courses in Marketing Management.

  This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.