Marketing Today

by Gordon Oliver (Author), Gordon Oliver (Author)

• Used

  Paperback
  1986

  $12.55

• Used

  Paperback
  1990

  $4.11

  This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.