Marketing Management: Analysis, Planning, Implementation and Control

by PhilipKotler (Author)

• Used

  Hardcover
  1990

  $3.45

• Used

  Paperback
  1984

  $3.45

• Used

  Hardcover
  2006

  $5.52

  This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.