Marketing Management: Analysis, Planning, Implementation and Control

by PhilipKotler (Author)

• Used

  Hardcover
  1990

  $3.27

• Used

  Paperback
  2008

  $3.27

  Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

• Used

  Hardcover
  2006

  $3.27

  This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.