Marketing Management: Analysis, Planning, Implementation and Control

by PhilipKotler (Author)

• Used

  Hardcover
  1990

  $3.29

• Used

  Paperback
  2002

  $4.25

  For MBA and undergraduate courses in Marketing Management.

  Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

• Used

  Hardcover
  2006

  $3.29

  This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.