Text and Cases (Exploring Corporate Strategy)

Text and Cases (Exploring Corporate Strategy)

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)

Synopsis

The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).

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More Information

Format: Paperback
Pages: 736
Edition: 4
Publisher: Pearson Education Limited
Published: 14 Feb 1997

ISBN 10: 0135256356
ISBN 13: 9780135256350