by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).
Format: Paperback
Pages: 736
Edition: 4
Publisher: Pearson Education Limited
Published: 14 Feb 1997
ISBN 10: 0135256356
ISBN 13: 9780135256350