Exploring Corporate Strategy

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)

• Used

  Paperback
  1997

  $3.25

  This book brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy. Features include: an approach based on economic analysis and planning, and organizational decision-making within a social, political and cultural process; a strongly European/international perspective, with more than 60 company illustrations; an integrated treatment of the cultural context of strategy; coverage of the increasingly important issues of power and process of strategy, formulation and change; a case section comprising 17 studies. The text includes diagrams of key frameworks, chapter introductions, end-of-section work assignments, references and key readings. Features new to the fourth edition include: competences, core competences and links to the value chain; bases of stategy at corporate and business level; global aspects of strategic management; corporate parenting and control; strategic architecture; networks, allians and virtual organizations; the strategic importance of information; and mechanisms of strategic change.

• Used

  Paperback
  2006

  $3.25

  Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006. The current edition will no longer be available after that date. Please note the new ISBN's: Text Only: 1405846003 Text & Cases: 1405845996