Business Market Management: Understanding, Creating and Delivering Value

by JamesC.Anderson (Author), JamesA.Narus (Author)

• Used

  Hardcover
  1998

  $7.24

  Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.