Marketing: An Introduction

Marketing: An Introduction

by PhilipKotler (Author), Gary Armstrong (Author)

Synopsis

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

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More Information

Format: Paperback
Pages: 656
Edition: 9
Publisher: Pearson Education
Published: 18 Feb 2008

ISBN 10: 0135153107
ISBN 13: 9780135153109