by JohnDaniels (Author), Lee Radebaugh (Author), Daniel Sullivan (Author)
An effective balance between authoritative theory and meaningful practice.
International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.
Format: Paperback
Pages: 888
Edition: 13
Publisher: Pearson Education
Published: 16 Mar 2010
ISBN 10: 0135119952
ISBN 13: 9780135119952