by SandraMoriarty (Author), NancyDMitchell (Author), WilliamD.Wells (Author)
This introduction to both the theory and practice of advertising provides important insights into how advertising is done.
Format: Paperback
Pages: 688
Edition: 8
Publisher: Pearson Education
Published: 01 Feb 2007
ISBN 10: 0135009383
ISBN 13: 9780135009383