Advertising: International Version

Advertising: International Version

by SandraMoriarty (Author), NancyDMitchell (Author), WilliamD.Wells (Author)

Synopsis

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

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More Information

Format: Paperback
Pages: 688
Edition: 8
Publisher: Pearson Education
Published: 01 Feb 2007

ISBN 10: 0135009383
ISBN 13: 9780135009383