E-Commerce: Business, Technology, Society

E-Commerce: Business, Technology, Society

by Carol Guercio Traver (Author), KennethCLaudon (Author)

Synopsis

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.

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More Information

Format: Paperback
Pages: 896
Edition: 4
Publisher: Pearson
Published: 01 Dec 2007

ISBN 10: 0135009324
ISBN 13: 9780135009321