Understanding Marketing

by Mark Davies (Author)

• Used

  Textbook Binding
  1997

  $3.24

  A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
  The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
  
  Instructor's Manual (0-13-490475-3).

• New

  Textbook Binding
  1997

  $9.60

  A user friendly approach to marketing for readers with little or no prior knowledge of the subject.
  The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.
  
  Instructor's Manual (0-13-490475-3).