Services Marketing: Text, Cases and Readings (Prentice Hall international editions)

by Christopher H . Lovelock (Author)

• Used

  Paperback
  1996

  $4.30

• Used

  Paperback
  1999

  $5.37

  This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation.
  
  Instructor's Manual (0-13-020763-2).