by Arnoldo C . Hax (Author), NicolasS.Majluf (Author)
This work offers a pragmatic approach to strategic management, offering practising managers and business students a disciplined process that facilitates the formulation and implementation of strategy. It provides an integrated, explicit approach to strategy formulation and includes three new chapters covering economic evaluation of strategy, corporate environmental scanning, and technology strategy. Proctor & Gamble are used as a running case throughout the text. Other real world examples include NKK and Merck.
Format: Paperback
Pages: 440
Edition: 2
Publisher: Prentice Hall
Published: 05 Dec 1995
ISBN 10: 0134588940
ISBN 13: 9780134588940