Marketing for Hospitality & Tourism

by PhilipKotler (Author), JohnBowen (Author), JamesC.Makens (Author)

Used
Hardcover
1996
$8.71

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

Synopsis

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

$8.71

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1 in stock

More Information

Format: Hardcover
Pages: 704
Publisher: Pearson US Imports & PHIPEs
Published: Dec 1996
ISBN 10: 0133956253
ISBN 13: 9780133956252

Marketing for Hospitality & Tourism

Used

$8.71

Synopsis

$8.71

More Information