Basic Marketing Research: Student Edition: Application to Contemporary Issues with SPSS

Used
Hardcover
2001
$9.42

Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It includes exercises and activities as well as short and long case studies.

Synopsis

Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It includes exercises and activities as well as short and long case studies.

$9.42

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More Information

Format: Hardcover
Pages: 685
Edition: 1
Publisher: Prentice Hall
Published: 04 Dec 2001
ISBN 10: 0133768562
ISBN 13: 9780133768565

Basic Marketing Research: Student Edition: Application to Contemporary Issues with SPSS

Used

$9.42

Synopsis

$9.42

More Information