Business Environment: Challenges and Changes

Business Environment: Challenges and Changes

by Mr Ian Brooks (Author), Mr Jamie Weatherston (Author)

Synopsis

This introductory textbook provides students with a sound understanding of the complexity and dynamism of the organisational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students will appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and their influence on organisations both now and in future scenarios. The book also stresses that these elements of the environment are inter-connected, and offers an integrated approach. Teacher's Manual (0-13-731465-5).

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More Information

Format: Textbook Binding
Pages: 384
Edition: 1
Publisher: Prentice Hall
Published: 02 Apr 1997

ISBN 10: 0133767167
ISBN 13: 9780133767162