
by EAST (Author)
A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered. Instructor's Manual is available
                        Format:  Textbook Binding
                         Pages: 384
                        Edition: 1
                        
                        
                        Publisher: Financial Times/ Prentice Hall 
 Published: 09 Apr 1997
                        
                        
                        
                        
                        
                        ISBN 10:  0133593169
 ISBN 13: 9780133593167