Consumer Behaviour Marketing Decisions: Advances and Applications in Marketing

by EAST (Author)

Used
Textbook Binding
1997
$4.37

A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered. Instructor's Manual is available

Synopsis

A higher level text emphasising research on consumer processes and issues that concern markets. The approach draws heavily on recent research but the origins of consumer behaviour problems are also covered. Instructor's Manual is available

$4.37

Save:$44.98 (91%)

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1 in stock

More Information

Format: Textbook Binding
Pages: 384
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 09 Apr 1997
ISBN 10: 0133593169
ISBN 13: 9780133593167

Consumer Behaviour Marketing Decisions: Advances and Applications in Marketing

Used

$4.37

Synopsis

$4.37

More Information