Advertising Management: United States Edition

by David A . Aaker (Author), RajeevBatra (Author), JohnG.Myers (Author)

• Used

  Hardcover
  1995

  $5.31

  Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.