Global Marketing Management

Used
Paperback
1994
$4.48

For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Synopsis

For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

$4.48

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More Information

Format: Paperback
Pages: 720
Edition: International 2 Revised ed
Publisher: Prentice-Hall
Published: Mar 1994
ISBN 10: 0132971860
ISBN 13: 9780132971867

Global Marketing Management

Used

$4.48

Synopsis

$4.48

More Information