Text and Cases (Exploring Corporate Strategy)

by Gerry Johnson (Author), KevanScholes (Author)

• Used

  Paperback
  1989

  $5.23

• Used

  Paperback
  2004

  $3.51

  Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.Suitable for courses studying Strategic Management at all levels.