Text and Cases (Exploring Corporate Strategy)

by Gerry Johnson (Author), KevanScholes (Author)

• Used

  Paperback
  1989

  $3.36

• Used

  Paperback
  2006

  $3.36

  An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.