Essence of Marketing Research (Essence of Management Series) (The essence of management series)

by Chisnall (Author)

• Used

  Paperback
  1991

  $3.35

  This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.