The Essence of International Marketing (The Essence of Management)

by Paliwoda (Author)

Used
Paperback
1993
$7.57

Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.

Synopsis

Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.

$7.57

Save:$26.74 (78%)

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2 in stock

More Information

Format: Paperback
Pages: 164
Edition: 1
Publisher: Prentice Hall
Published: 01 Dec 1993
ISBN 10: 0132848031
ISBN 13: 9780132848039

The Essence of International Marketing (The Essence of Management)

Used

$7.57

Synopsis

$7.57

More Information