E-Marketing

by JudyStrauss (Author), RaymondFrost (Author)

• Used

  Paperback
  2011

  $4.75

  Traditional marketing coverage with an e-marketing twist.
  
  Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
  
  The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
  
  

• Used

  Paperback
  2005

  $7.54

  For courses in Electronic Marketing and Internet Business.

  This 4^th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business models that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors have tightened their presentation by using a strategic perspective and giving many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.