Marketing: An Introduction

by PhilipKotler (Author), Gary Armstrong (Author), Gary Armstrong (Author), PhilipKotler (Author)

• Used

  Paperback
  1996

  $8.02

• Used

  Paperback
  2006

  $3.35

  How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler