Strategic Management and Competitive Advantage: Concepts (International Edition)

Strategic Management and Competitive Advantage: Concepts (International Edition)

by JayBarney (Author), WilliamSHesterly (Author)

Synopsis

Core strategic management concepts without the excess.

Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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More Information

Format: Paperback
Pages: 408
Edition: 4
Publisher: Pearson Education
Published: 15 Jul 2011

ISBN 10: 0132560445
ISBN 13: 9780132560443