by Michael R . Solomon (Author), TracyR.Tuten (Author)
Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer's toolbox.
Format: Paperback
Pages: 272
Edition: 1
Publisher: Prentice Hall
Published: 17 Jan 2012
ISBN 10: 0132551799
ISBN 13: 9780132551793