Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship)

by Michael Morris (Author), Minet Schindehutte (Author), Leyland Pitt (Author)

Used
Paperback
2008
$15.65

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Synopsis

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

$15.65

Save:$23.74 (60%)

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1 in stock

More Information

Format: Paperback
Pages: 384
Edition: 1
Publisher: Prentice Hall
Published: 02 Jan 2008
ISBN 10: 0132393891
ISBN 13: 9780132393898

Rethinking Marketing: The Entrepreneurial Imperative (Prentice Hall Entrepreneurship)

Used

$15.65

Synopsis

$15.65

More Information