Strategic Marketing for Non-Profit Organizations

by Alan Andreasen (Author), Philip T. Kotler (Author)

• Used

  Hardcover
  1995

  $3.25

  Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations.

  Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.