Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

by ElnoraStuart (Author), Michael R . Solomon (Author), Greg W . Marshall (Author)

Synopsis

For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

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More Information

Format: Paperback
Pages: 640
Edition: 5
Publisher: Prentice Hall
Published: 28 Nov 2006

ISBN 10: 0132299208
ISBN 13: 9780132299206