by ElnoraStuart (Author), Michael R . Solomon (Author), Greg W . Marshall (Author)
For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
Format: Paperback
Pages: 640
Edition: 5
Publisher: Prentice Hall
Published: 28 Nov 2006
ISBN 10: 0132299208
ISBN 13: 9780132299206