What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

by RyanMathews (Author), WattsWacker (Author)

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Format: Hardcover
Pages: 240
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 20 Aug 2007

ISBN 10: 0132277425
ISBN 13: 9780132277426