European Casebook on Principles of Marketing (European Casebook Series on Management)

by JimSaker (Author), Gareth Smith (Author)

• Used

  Paperback
  1996

  $4.66

  Includes current material on events and issues of importance to European corporations and managers. This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing. The book is European in perspective, and logically structured to cover all the major areas of marketing. Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.