Electronic Commerce 2008: a Managerial Perspective

Electronic Commerce 2008: a Managerial Perspective

by EfraimTurban (Author), Dave King (Author), JudyMcKay (Author), JaeKyuLee (Author), PeterMarshall (Author)

Synopsis

Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, this book should be of interest to managers and professionals in the business world.

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More Information

Format: Hardcover
Pages: 1008
Edition: 5
Publisher: Prentice Hall
Published: 09 Oct 2007

ISBN 10: 0132243318
ISBN 13: 9780132243315