Advertising (Advertising: Principles and Practice)

by SandraMoriarty (Author), NancyDMitchell (Author), WilliamD.Wells (Author)

• Used

  Hardcover
  2008

  $23.74

• Used

  Paperback
  2007

  $7.68

  This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

• Used

  Hardcover
  1991

  $3.50